28 CLUB

28 BRAND IS A CONTEMPORARY SPORTSWEAR LABEL ROOTED IN THE CULTURE AND HERITAGE OF AMERICAN SPORT. DRAWING INSPIRATION FROM CLASSIC ATHLETIC AESTHETICS, THE BRAND REINTERPRETS FAMILIAR CODES THROUGH A MODERN LENS, BALANCING TIMELESS DESIGN WITH A STRONG SENSE OF COMMUNITY. BUILT AROUND THE VALUES OF BROTHERHOOD, UNITY AND SHARED AMBITION, THE IDENTITY CELEBRATES THE CONNECTIONS FORGED THROUGH SPORT, CULTURE AND EVERYDAY LIFE. LIZARONDO.STUDIO PARTNERED WITH 28 BRAND TO DEVELOP ITS CREATIVE VISION FROM THE GROUND UP, SHAPING THE STRATEGY, VISUAL IDENTITY AND CREATIVE DIRECTION ACROSS PHOTOGRAPHY, FILM AND BRAND COMMUNICATIONS. THE RESULT IS A COHESIVE AND ADAPTABLE BRAND SYSTEM THAT ESTABLISHES A DISTINCTIVE PRESENCE ACROSS EVERY TOUCHPOINT.