Farfetch Black Friday

FARFETCH BLACK FRIDAY WAS A GLOBAL CAMPAIGN CREATED TO BUILD MOMENTUM ACROSS THE FULL SALE PERIOD, FROM EARLY ACCESS THROUGH TO BLACK FRIDAY AND CYBER MONDAY. I HELPED DEVELOP THE CAMPAIGN’S VISUAL DIRECTION, USING A BOLD SEASONAL COLOUR PALETTE ALONGSIDE SCANNER AND HEATMAP-INSPIRED TREATMENTS, EXPRESSIVE TYPOGRAPHY AND MOTION. THE RESULT WAS A FLEXIBLE VISUAL SYSTEM THAT COULD EVOLVE ACROSS EACH STAGE OF THE CAMPAIGN WHILE ADAPTING ACROSS DIFFERENT MARKETS AND LANGUAGES.