ONER ACTIVE RAW LOUNGE

CREATED FOR THE LAUNCH OF ONER ACTIVE'S RAW LOUNGE CAPSULE, THE VISUAL IDENTITY CENTRED AROUND A SERIES OF BESPOKE ILLUSTRATIONS AND GRAPHIC LOCKUPS INSPIRED BY THE CAMPAIGN'S ENERGY AND ATTITUDE. THE SYSTEM WAS DESIGNED TO SCALE ACROSS APPAREL, DIGITAL, SOCIAL AND THE PHYSICAL EVENT SPACE, CREATING A CONSISTENT BRAND EXPERIENCE AT EVERY TOUCHPOINT. IN COLLABORATION WITH A UK PRODUCTION AGENCY, THE CREATIVE WAS BROUGHT TO LIFE THROUGH A FULLY INTEGRATED CAMPAIGN THAT CONNECTED PRODUCT, CONTENT AND EXPERIENCE.