Hybrid Campaign

HYBRID MARKED A NEW PERFORMANCE DIRECTION FOR ONER ACTIVE, BUILT AROUND STRENGTH, ENDURANCE AND MOVEMENT. TAKING THE LEAD ON THE SOCIAL CAMPAIGN, I DEVELOPED A VISUAL DIRECTION INSPIRED BY THE SIMILARITIES BETWEEN MUSCLE FIBRES AND TOPOGRAPHIC MAPS. THIS BECAME A GRAPHIC LANGUAGE THAT FLOWED THROUGH THE CAMPAIGN IMAGERY, PAIRED WITH BOLD TYPOGRAPHY AND PERFORMANCE-LED PHOTOGRAPHY TO GIVE HYBRID ITS OWN DISTINCT IDENTITY WITHIN THE WIDER ONER WORLD.