Revolut Performance Marketing

IN PARTNERSHIP WITH REVOLUT'S GROWTH MARKETING TEAM, I EVALUATED THE PERFORMANCE OF DIGITAL ADVERTISING TO INFORM CREATIVE OPTIMISATION AND IMPROVE PRODUCTION WORKFLOWS. THE RESULTING INSIGHTS ENABLED PERFORMANCE MARKETING DESIGNERS TO WORK MORE EFFICIENTLY WHILE STRENGTHENING COLLABORATION ACROSS INTERNAL STAKEHOLDERS AND EXTERNAL PARTNERS. I ALSO CONCEPTED AND DESIGNED PERFORMANCE-LED CAMPAIGNS FOR REVOLUT'S CASHBACK AND FOREIGN EXCHANGE PRODUCTS, CREATING ENGAGING CREATIVE THAT ALIGNED WITH BOTH BRAND AND COMMERCIAL OBJECTIVES.