The Pancake Bakery

THE PANCAKE BAKERY, LOCATED AT PRINSENGRACHT 191, IS A CHERISHED SPOT KNOWN FOR ITS COZY ATMOSPHERE THAT WELCOMES GUESTS OF ALL AGES. COMMISSIONED TO CREATE A NEW, RECOGNIZABLE LOGO, I AIMED TO ATTRACT FUTURE CONSUMERS WHILE PRESERVING THE RESTAURANT'S AUTHENTIC DUTCH CHARM. MY WORK INCLUDED DEVELOPING A COMPREHENSIVE BRANDING STRATEGY TO ENSURE CONSISTENCY ACROSS ALL TOUCHPOINTS, INCLUDING THE LOGO, MENU, BOUNCE-BACK CARDS, AND WEBSITE. THIS COHESIVE APPROACH HELPS MAINTAIN THE RESTAURANT’S NOSTALGIC APPEAL WHILE APPEALING TO MODERN PATRONS.